This is not a joke or a scam - although it may be a way of getting you hooked on the DXO products :-)
I downloaded the programme and got the activation code last night - and it works perfectly. It even installs the plug-ins for any version of Aperture, Lightroom or Photoshop that you might have installed.
|Josh. Sony a700, Minolta 100-200mm @ f4.5|
|DXO Ilford 400 Film Simulation|
This is NOT a scam. Go HERE to download your copy and simply enter a valid email address to get the activation code. Thanks Sony and DXO!
This is not just for Sony cameras - it works on any jpeg or tiff image. But do it NOW - if you are reading this after October 31st 2013, then you are unfortunately too late.