In my previous post I talked about getting back into film photography. And on that note, the film I ordered from AliExpress, that was due to arrive in about two months from that slow boat to China, actually only took a couple of weeks. Excellent! If I like the look of the 400 ISO Lucky film, I may have to order some more....
But why, in this day and age, would anyone want to shoot film (I hear you say)? And that's a very good question - thanks for asking. Well, one of the main reasons to shoot film relates to what I just said about the Lucky film from China. It has to do with the 'look' of the film. Its rendition of colour (or monotones). Its grain structure. The way it handles contrast - mid tones, highlights etc.
It's the reason film photographers have favourite film stocks. Some like the 'look' of Portra, while some prefer Velvia. Which of course, also speaks to the Fuji vs Kodak debate. Fuji tends more towards greens and blues, while Kodak tends more towards reds and warm colour tones.
Film shooters will argue that they get to change their camera's 'sensor' every time they change their film stock. Kodak for portraits, Fuji for landscapes, and TMax for moody black and whites. Whereas a digital sensor is just an electronic device capturing 1s and 0s in a predictable and repeatable manner - right?
 |
Cobden Lagoon. Lumix S5 with S20-60mm. L Classic Neo Photo Style + Low Grain. |
Well, actually, digital camera manufacturers have gone to great lengths to reproduce colours from digital sensors in very specific ways. It's why two manufacturers can use the same digital sensor, and yet the images that they produce will be very different in the way they render colour. Very much like film shooters preferring a particular film stock, you will now hear digital photographers talk about preferring a particular 'colour science' from one brand over the other.
Every digital camera you buy offers 'Picture Profiles' (some call them 'styles') with titles like Landscape, Portrait or Natural (to name just a few). These give you different 'looks' to your photos - if you shoot Jpegs. If, however, you only shoot RAW, then these picture profiles are basically redundant (although they will be what you see through the viewfinder and on the LCD screen when you review the image).
Perhaps the manufacturer who has taken these picture styles to the extreme is Fujifilm. With a rich history of 'film' (duh), they offer styles called Velvia, Acros and Eterna (among others) that get baked-in to the jpeg and simulate their film stocks. An entire community has been created around photographers coming up with new 'recipes' that simulate film stocks for Fujifilm cameras. But they aren't the only players in the game...
 |
Photo Styles from the Panasonic Lumix S5. |
Above is an overview of the 15 Photo Styles (plus one with grain added) available in the Lumix S5. It may be difficult to pick up some of the subtle (and not so subtle) nuances in each style, but they are certainly different from each other. Many of the styles are 'as advertised', in that Natural is quite 'natural' looking, Vivid is more 'vivid, and Monochrome is - you guessed it - 'monochrome'. Others, like 'Landscape' or 'Portrait' are also fairly self-explanatory.
But then there are also options like L Classic Neo, L Monochrome D and Cinelike V2 which are a bit more out of the ordinary. L Monochrome (Lumix Monochrome - or Leica?) has been added to Photo Styles with the S series of cameras, together with Monochrome D and monochrome S. D is a more punchy b&w - more suitable for architecture and landscapes, while S seems tailored towards portraiture? That's how I would use them.
L Classic Neo is Panasonic's attempt at simulating colour negative film. The colours are intended to have a more nostalgic and gentle colour film look. And to be fair, it does a pretty decent job of it (see the first photo in this blogpost).
 |
Another example of Photo Styles.
|
The final row of Photo Styles are more geared towards video shooting, although you can produce still images using these profiles. The final, V-Log is a very flat profile, ideal for colour grading of video, and not really useful if you are purely a stills shooter. I did, however, quite like the colour rendition using the Like 709 style on the landscape image above, so there's no rule that says you can't use these video-centric style for your photography. But again, remember these are for Jpegs only, so the resulting style will be 'baked-in' to the final image.
 |
Greymouth Wharf from Cobden Lagoon. L Monochrome D + Grain High. |
Almost all of the above examples are of Picture Styles using the default settings. Each individual Photo Style can also be 'tweaked' to create your own style (or 'recipe' to steal the concept from Fujifilm). The S5 allows you to programme a further 4 custom styles of your own making for quick recall.
Adjustments such as contrast, highlight, shadow, tone, hue and sharpness can be set by adding or subtracting values and will vary depending on the picture style (you can't set hue and saturation in the monochrome styles for example). For Monochrome (and Classic Neo), you can also add grain structure in 3 settings (low, standard or high), as well as adding yellow, orange, red or green filter effects. The options are almost endless! With a bit of trial and error, I'm sure you could dial in something resembling your favourite film stock.
 |
Grain can be set at either Low, Standard or High for that extra film look. |
And if this wasn't enough, the latest Lumix S cameras (not my S5 unfortunately) can also accept LUTs - colour profiles that are usually used at the post-processing stage by videographers to simulate different colour gradings or film stocks. Fujifilm eat your heart out!
Photo Styles (or film recipes - call them what you will) were something that I played around with a lot when I was shooting Fujifilm cameras. It seemed like a natural thing to do when you were starting out with styles called Provia. But there's really no reason why you couldn't do the same thing with Lumix cameras like the S5 using their Photo Styles as a base.
If you enjoy shooting jpegs, and trying to get a particular 'look' to your images SOOC (straight out of camera), then have a play with Photo Styles. I'm going to have a play with some of my own, and I'll share what I've come up with. Can I get Kodak TMax 400 and Fuji Velvia out of a Panasonic Lumix S5? Why not....